$12M
Comp-sales growth
Charlotte Russe
SEEKING A PERMANENT LEADERSHIP ROLE
I connect brand, customer relationships, and paid channels to business results—with the accountability of someone who has built, operated, and exited a company.
Dallas-based · Open to relocation and remote opportunities.
$12M
Charlotte Russe
>90%
LUX · Membership-driven wellness
7-figure
LUX · Founder and operator
THE THROUGHLINE
My experience spans leadership at GUESS, Williams-Sonoma, and Charlotte Russe, alongside founding LUX, a multi-location consumer wellness business. I bring an integrated view of DTC and omnichannel growth: connect the customer journey, align the team, and stay accountable for the business outcome.
Revenue, retention, and cash flow are the measures that matter to me.
SELECTED EXPERIENCE
Established brands.
Entrepreneurial ownership.
Consumer marketing leadership
Delivered $12M in comp-sales growth, with an approximately $10M marketing budget and an integrated approach across CRM and paid channels.
Founder · Consumer wellness
Founded a multi-location, membership-driven consumer wellness startup. Achieved more than 90% annual retention, positive cash flow in three months, and a seven-figure exit.
Consumer brand leadership
Leadership experience at GUESS and Williams-Sonoma informs my approach to brand stewardship, customer experience, and building teams around shared commercial priorities.
LET’S CONNECT
For hiring leaders and executive recruiters seeking a consumer marketing leader with an operator’s perspective.